Early Verdict
The Samsung Frame Pro looks to elevate the art TV experience with a Neo QLED (Mini-LED) display, 144Hz refresh rate, Wireless One Connect Box, and other flagship-level features. Although the sizes are a bit limited and our preliminary testing show mixed results, this is one of the most compelling TVs of 2025.
Pros
- +
First Neo QLED Frame TV
- +
Wireless 4K 144Hz inputs
- +
Impressive brightness
Cons
- -
Might not be suitable for gaming
- -
Limited sizes
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If you're like me and have long appreciated the idea of Samsung's Frame TV, but hesitated to ever buy one because of its so-so picture quality, then you might be excited to learn about the new Frame Pro.
The Frame Pro isn’t just annual refresh of Samsung's flagship lifestyle TV, it's a all-new model launching in the Samsung 2025 TV lineup. Compared to the classic Frame (which will still be available this year,) the Frame Pro introduces some serious upgrades that should finally silence the skeptics, myself included.
Most notably, the Frame Pro features a Neo QLED 4K screen that should mean improved picture performance when you're doing something other than admiring art. The Frame Pro also gets a Wireless One Connect Box, which further enhances the "framed art on a gallery wall" aesthetic.
I’ve had a chance to spend some time with the Frame Pro, as well as pull some preliminary test results and review price information — all of it can be found in my hands-on impressions below.
Samsung The Frame Pro: Price and sizes
The Samsung Frame Pro TV is available now in three size options: 65, 75, and 85 inches. Meanwhile, the classic Frame TV that does not have Samsung's Neo QLED (aka Mini-LED) technology or the Wireless One Connect Box will be available in 43-, 50-, 55-, and 65-inch configurations.
Based on branding, features and size options, you probably already guessed that the Frame Pro will be considerably more expensive than the standard Frame. See the breakdown of the pricing for both models in the chart.
TV Name | Screen Size | Price |
The Frame Pro | 65” 75" 85" | $2,199 $3,199 $4,299 |
The Frame | 43" 50" 55" 65" | $899 $1,099 $1,299 $1,799 |
Not sure which Frame TV size is right for you? Make sure to check our our guide to which size TV to buy based on your space.
That said, consider that you might want to mount the Frame TV or Frame TV Pro a bit higher on the wall than you would a standard TV to properly capture the art effect.
Samsung The Frame Pro: Design
The Frame Pro sticks with the same concept that made the original Frame so iconic: it's a television that looks like framed artwork when idle, so that you're not dealing with a black rectangle on your wall.
To that point, the Frame Pro maintains the same glare-reducing matte treatment that has since been implement on Samsung's flagship QD-OLED and 4K Neo QLED TVs, the S95F and QN90F, respectively.
So what's new? The Frame Pro supports Samsung’s new Wireless One Connect Box, which seems to me like a big leap forward in design practicality. It's similar to the LG Zero Connect Box found on the M series OLED TVs that transmits 4K 144Hz picture wirelessly, even if the box is tucked into a cabinet out of sight.
Speaking of the Frame Pro's refresh rate, it can adaptively switch down to 60Hz for greater energy efficiency when in art mode.
As for the Art Store, it’s largely the same experience: monthly membership, à la carte purchases, or the option to upload your own. But it's worth noting that the Art Store is also now available on select non-Frame TVs for the first time such as the QN90F.
In other words, you don't need to own the Frame Pro in order to experience the Art Store. Instead, the reason to get the Frame would be for the magnetic frame bezels and the wireless inputs.
Samsung The Frame Pro: Performance
As I've established already, the Frame Pro is the first Frame TV with a Neo QLED display. For the uninitiated, that’s Samsung’s branding for Mini-LED, which improves brightness and contrast compared to traditional QLED.
But as always, we ran our tests to see how the Frame Pro performs. It peaked at more than 1,000 nits of HDR brightness in a 10% window, which is a significant upgrade from last year’s Frame, which barely hit 600.
As you can review in the chart, color coverage is also more in the realm of performance-focused models like the QN90F.
| Row 0 - Cell 0 | The Frame Pro 2025 | The Frame 2024 |
Delta-E (lower is better) | 3.05 | 1.88 |
Rec. 709 Gamut Coverage | 99.44 | 99.96 |
HDR Brightness (10%, in nits) | 1089 | 590 |
UHDA-P3 Gamut Coverage | 93.4 | 91.9 |
Rec. 2020 Gamut Coverage | 70.3 | 68.2 |
Input Lag (ms) | 36.2 | 9.2 |
But there is a caveat: input lag clocked in at more than 30 milliseconds, which is surprisingly high for a Samsung set. Most of Samsung's TVs are under 10ms from my testing experience. Needless to say, we're going to re-run this test when we get a review unit into our lab.
Samsung The Frame Pro: Outlook
I'm optimistic there's finally a Frame TV I'll be able to recommend. I’ve always had a love-hate relationship with The Frame, but the Frame TV Pro is a new frontier for the art TV category.
In fact, the Frame Pro isn't just a lifestyle TV, it’s also a suitable screen for movie nights. And yes, that's the main reason it's going to cost more, so if that worries you the 2025 Frame is still sticking with basic QLED.
Otherwise, the Frame Pro is one of TVs I'm most excited to review this year, if not the single TV I'm most looking forward to seeing on our testing bench.
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